![]() ![]() This first step consists of a series of technical changes you must perform to make your website easy to translate into various languages. Flexible search localized code#In simple terms, it means getting your website’s code ready for website localization. Internationalization (I18n) is a 18-letter long word, which may not give much away. ![]() Let’s take a look at how website localization is typically achieved: 1. The first step in localizing your website is to work with the right team who has the experience and resources to pull off a seamless website localization project for you.īut whether you go about website localization in-house, or you choose an agency for the job, the same steps will apply. Website localization is a long term investment in your business, but it has a fairly fast ROI when done right. All this traffic can increase your conversion rates considerably, if you manage to make non-English internet users trust you enough to buy. ![]() So, if you’re thinking about taking your brand to the next level internationally, your website probably already has a sizable foreign audience. The majority of people looking for online information about specific products and services were not native English speakers. So, if you’re not ready to tailor your message for foreign audiences, you’ll lose out on a large numbers of customers.Įven as far back as 2014, KPCB found that most important global websites received more than 86 percent of their traffic from outside America. Only 25.5 percent of internet users speak English as a first language. Why You Need to Speak Your Customers’ Language It involves complex processes and a qualified team to pull off with success. Website localization involves adapting it to local standards, while still keeping a unique global brand image. Whether you sell handmade jewelry or mobile apps, your website needs to speak local languages like a native to encourage trust.īut how does website localization work? It’s not just translating your website into new languages. With 52 percent of online buyers preferring to shop from websites that speak their native language, you need website localization to convert casual visitors into buying customers. That’s where website localization comes in. But competition is tough and you need to get noticed online if you want to attract overseas customers. Selling in foreign countries is easier than ever, thanks to the online international market, making products and services available just one click away. ![]()
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